Follow us on Twitter

January 12, 2011 by  
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Follow ‘The Amma Shop’ on Twitter

Embracing the World (e-book)

January 12, 2011 by  
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Embracing the World for Peace and Harmony:
Ashram activities eBook (PDF) 2010 update

Embracing the World 2010- English

Auction for Action

January 12, 2011 by  
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Auction for Action

Auction for Action is a not-for-profit project, which serves and contributes all proceeds directly to Embracing the World (ETW), an international collective of charities founded by renowned spiritual and humanitarian leader, Sri Mata Amritanandamayi Devi (Amma). The aim of this project is to help alleviate the burden of the world’s poor through helping to meet each of their five basic needs – food, shelter, education, healthcare and livelihood – wherever and whenever possible. We believe that having these needs met is the fundamental right of any human being, and that it is the responsibility of each of us to strive hard to ensure that one day, every human being can live in dignity, safety, security and peace.

Best known for her practice of tenderly embracing all those who come to her, Amma has served as confidante and counselor to many of the 29 million people she has embraced throughout her life. Each of ETWs projects has been initiated in response to the needs of the world’s poor that have come to unburden their hearts to Amma and cry on her shoulder. Learn more about Amma.

Amma’s personal example of relentless dedication, sacrifice and service has inspired charity projects in more than 40 countries. This worldwide movement is expanding day by day, as more and more people feel inspired to share their time, energy and resources with their less fortunate brothers and sisters – both across the globe and in their own communities. Click here for contact information in your region.

Our online auctions since 2003 have contributed towards alleviating the burden of the world’s poor. Our new name, ‘Auction for Action,’ directly evokes Amma’s unique vocation. We chose this name because Amma inspires belief in true action, an action with a purpose. We also believe the word ‘Action’ in a philosophical and social reference relates to our primary goal. By bidding in the auction you are fulfilling the philosophical aspect of Action as it is defined as “..something a person can do.” The proceeds help the world’s poor, thus fulfilling the social reference aspect of action which is defined as “…a person taking account of others.”

How you can Help

Auction for Action contributes all its proceeds to Embracing the World (ETW), an international network of charitable projects. Compassionate individuals have generously donated every item on the auction. It is their contribution to this auction that makes these charitable projects a possibility. It is your bidding and purchase of these items that transforms the possibility into a reality. This gift of yours keeps these worldwide humanitarian projects active and running. Thus you are able to enjoy your gift and also know that your gift has made a difference in the lives of those in need.

To learn more about how you can help, please email:

New Year Specials

January 2, 2011 by  
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Happy New Year!


Pray and Serve Package

One of Amma’s primary messages to the world is that of Prayer and Service. By participating in these two activities we can have a profound affect on the state of the world and our own mental disposition. This beautiful collection of items is grouped to inspire and facilitate both activities, and includes From Amma’s Heart, a collection of question and answer sessions with Amma transcribed by Swami Amritaswarupananda, as well as the 2010 World Tour DVD with stunning footage of Amma singing, giving darshan, and interacting with devotees. The package also includes Pray and Serve Volume 3, the latest English Bhajan CD, a beautiful rosewood wrist mala to be used for mantra japa, and Amma’s latest speech, Cultivating Strength and Vitality where Amma addressed the Vivekananda International Foundation in December, 2009. Each of these items have the potential to become tools in our daily lives in order to encourage prayer and service, the greatest gift we could give to the world this holiday season.

Regular Price: $65.00
Sale Price: $43.00

Click here to Buy Pray and Serve Package

Amma Sings at Home CD Bundle Vol 1 -10

Amma’s bhajans depict many moods and evoke beautiful thoughts and feelings. She has sung all over the world, and in each location her song selection reflects upon the mood and culture of that city or country. When she is on the World Tours, this is what we hear. In this package we have a collection of ten CDs with songs selected solely from Amma’s bhajan sessions in Amritapuri, India – her home base and primary ashram. These songs span an even wider array of moods, thoughts and feelings. Including both old and new songs, Amma Sings at Home Vol. 1-10 include an assortment of bhajans to delight you time after time. This special holiday box set offer saves you $36 (30%).

Regular Price: $120.00
Sale Price: $84.00

Click here to Buy Amma Sings at Home CD Bundle Vol 1 -10

Incense – Any Incense DISC 40% off

Our specially handcrafted incense is hand-made in Amritapuri, India and each is filled with delicately scented herbs and flowers specifically picked to nurture and inspire the body and spirit. Light our incense and offer them as a fragrant prayer to the divine.




Incense – Any incense DISC 40% off – Click Here

EO: Amma’s Rose Perfume

The Amma Shop’s Signature Fragrance
This signature fragrance is a proprietary blend of sandalwood and rose essential oils. Specially re-designed bottle by EO includes a roller-top for easy application.

Regular Price: $35.00
Sale Price: $28.00

Code: ARSF
Availability: Usually ships in 5-7 business days
In Stock: Yes

Click here to Buy

Coconut Husk Necklaces

Coconut Husk Pendants
These beautifully crafted necklaces feature pendants in various shapes made of coconut husks. Simple and stylistic, these OM, flower, elephant, cross, and butterfly stapes are strung on black cord with silver clasps. We also have a beautiful matching earring and necklace set, featuring the OM symbol.

Regular Price: $12.00
Sale Price: $8.50

Code: MCHP
Availability: Usually ships in 5-7 business days
In Stock: Yes

Click here to Buy Coconut Husk Necklaces